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Monday, May 14 • 10:00am - 10:50am
The Art + Science of Marketing = A Winning Strategy FULL

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Join Beau Haralson, CMO Human Design, for an interactive session that will give you a hands-on approach to integrating the art and science of marketing into your strategic planning. What to expect Come to this workshop prepared to learn, think, and share. We will begin our 50 minutes together with 10-15 minutes of insight from Beau that will kick off an interactive session meant to get you to dig in and analyze your marketing programs. During this session you will have the opportunity to complete 2 frameworks designed to get at the heart of building and refining your strategic marketing vision. The first framework we will be covering is one that will help you identify your brand identity and messaging in a deeper more meaningful way. A lot of early stage companies are creating a solution that has never been offered before, that’s a good thing for the marketplace but a challenging thing to brand and market. We’ll help you in this session with a framework that will help you differentiate your brand in the market. This framework will lead to a clear brand guideline that will help you cut through noise. The second framework will

avatar for Beau Haralson

Beau Haralson

CMO, Human Design

Monday May 14, 2018 10:00am - 10:50am MDT
Riverside 1724 Broadway, Boulder, CO 80302