What data should I use in my marketing efforts? Why? - And how?! FULL
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Speakers
Group Strategy Director, CP+B
Marketer, researcher, scientist, editor, performer, ecologist. Cheesesteak snob. Graphic novel dork.
Chief Research and Strategy Officer, Greenhouse Partners
I've spent the last 16 years at Greenhouse Partners, focused on the intersection of brand, business, and research. Talk to me about brand strategy, research and insights, culture, ideation, innovation, and Boston sports.
Co-Founder & CEO, Align Investing
VP, Product Management, Oracle Data Cloud
Good data and smart analytics make us better advertisers, marketers and business people in general. Ask me about adtech, big data, and how to build businesses in the era of data science.
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