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Thursday, May 17 • 9:00am - 9:50am
What data should I use in my marketing efforts? Why? - And how?! FULL

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This diverse panel of experts will give every entrepreneur actionable insights on accessing data (What data is available to me? How should I prioritize different data sources? How much should I budget for marketing data?) and utilizing data (What should I do with the data once I get it? How should I fit this in with my marketing strategy, planning and execution?) Expect a great combination of strategic information and useful, actionable to-dos.

avatar for Ethan Decker

Ethan Decker

Group Strategy Director, CP+B
Marketer, researcher, scientist, editor, performer, ecologist. Cheesesteak snob. Graphic novel dork.
avatar for Keith Greenawalt

Keith Greenawalt

Chief Research and Strategy Officer, Greenhouse Partners
I've spent the last 16 years at Greenhouse Partners, focused on the intersection of brand, business, and research. Talk to me about brand strategy, research and insights, culture, ideation, innovation, and Boston sports.
avatar for Jeff Lesser

Jeff Lesser

Co-Founder & CEO, Align Investing
avatar for Kevin Whitcher

Kevin Whitcher

VP, Product Management, Oracle Data Cloud
Good data and smart analytics make us better advertisers, marketers and business people in general. Ask me about adtech, big data, and how to build businesses in the era of data science.

Thursday May 17, 2018 9:00am - 9:50am MDT
Galvanize (Half - A) 1023 Walnut St., Boulder, CO 80302